ISLAMABAD – EMPG, the parent company of Pakistan’s top property portalZameen.com and the leading online property portal group in the MENA andSouth Asia regions, has announced that it has acquired Thailand’s largestonline marketplace Kaidee.
The transaction was closed in February 2020. The transaction value was notdisclosed.
EMPG owns and operates Zameen in Pakistan, Bayut in the GCC, Bproperty inBangladesh and Mubawab in Morocco and Tunisia.
Headquartered in Bangkok, Kaidee was founded in 2011 and quickly rose tobecome the leading online marketplace in Thailand, a Southeast Asian nationof nearly 70 million people. The portal boasts a strong brand and sizeabletraffic figures, and features more than 30 different categories of goodsand services.EMPG CEO Imran Ali Khan said the group’s approach to online marketplaces isvery consumer-driven and localized.
“Thailand is one of the most exciting, dynamic markets in Southeast Asia,and its real estate and auto verticals are some of the largest in theregion,” said Imran. “Kaidee has a rich history in Thailand and has built avery strong brand on the back of extraordinary focus on technology andconnecting consumers, and we look forward to investing significantresources to take the business to the next level,” he added.EMPG Co-founder and Zameen.com CEO Zeeshan Ali Khan welcomed Kaidee intothe group.
Read Top Stories
“EMPG is a quickly growing family, and we are happy to see Thailand’s topmarketplace join its ranks,” said Zeeshan. “This acquisition comes with anumber of opportunities to learn and grow for both parties, andcapitalizing on them is going to be very important. We look forward tostepping into the broader marketplace dynamic, and in turn hope to impartsignificant experience on the real estate vertical side,” he added.
Kaidee’s CEO Tiwa York welcomed EMPG. “EMPG is at the forefront of theglobal online marketplace industry and has grown to prominence given itsfocus on providing localized solutions to each market in which it operates.This acquisition will allow Kaidee to accelerate its plans to providemarket-leading solutions to Thailand across all of our verticals,” saidYork.
After the conclusion of the deal, Imran Ali Khan and the group’s seniorexecutive Mark Nosworthy have joined the Kaidee Board of Directors.
