On Saturday, Morris Garages, a China-based automaker of British origin,which just made an entrance in the Pakistani market, held an event at thePackages Mall in Lahore. The event – dubbed ‘The Great MG Show’ – receiveda lot of coverage from several media and infotainment outlets. JavedAfridi, the owner of JW Forland, Foton, and MG Pakistan, also shared thephotos of the event via his social media.
The event theme was largely based on the colorful and amusing highlights ofthe British culture, which was further enhanced by various performances,such as skits and choreographed dances. The colorful fictional charactersbrought to life by the performers caught the eye of a large number ofvisitors at the mall.——————————
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Another item that became the center of attention upon its reveal, was theMG ZS EV. For the uninitiated, the ZS EV is MG’s sub-compact crossoverelectric SUV that made its debut in the international market in 2018. TheZS EV features a 44.5 kWh battery that powers a front-mounted electricmotor, which generates 105 kW (140 horsepower) and 350 Newton/meters oftorque.
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In the international market, the vehicle goes up against the likes HyundaiKona, Kia Stonic, Nissan Juke, Dacia Duster, and other similar sub-compactcrossover SUVs. However, in Pakistan, the ZS EV is likely to be in asegment of its own since it will be the first of its kind EV in Pakistan,whereas its competitors are mostly hybrids or gasoline-powered vehicles.
Furthermore, given that the ZS EV, like the HS SUV, is also going toinitially be offered as a CBU implies that it is inherently expensivecompared to the internal combustion engine-powered vehicles. The price tagfor this vehicle is likely to be north of Rs. 4 million.
Still, the ZS EV is a promising addition to the Pakistani automotivemarket. Given the right kind of marketing, pricing, and after-salesservices, ZS EV could turn out to be a strong contender in the market.
