Master Motor is planning to launch Pakistan’s Cheapest Sedan, the 1,500ccChangan Alsvin. This car will be priced between Rs. 2 million to Rs. 2.5million.
This new sedan will offer competition to other low-end sedans in Pakistanlike the Toyota Yaris, and other high-end hatchbacks like Suzuki Cultus andKia Picanto. These passenger cars are also priced within the Rs. 1.8million to Rs. 3 million range.
SAMAA News reports that Master Motor will formally launch this sedan withinthe next three month.
Master Motors has been operating in the automotive business for a longtime, particularly manufacturing commercial buses and trucks. The companyalso owns part of Procon Engineering, an auto-part manufacturing facilitythat makes seats for motorcycles and passenger cars.
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The Master group owns two automotive plants in Karachi, producing 740buses, 9,000 trucks and 30,000 passenger vehicles annually.
The company has now started a joint venture with Changan, a car company,for manufacturing passenger cars in Pakistan. Master Motors has already hadrelative success in selling the Karvaan, a Changan minivan.
