LONDON – Portuguese footballer Cristiano Ronaldo topped the ESPN World Fame100 list for a third straight year, pipping American basketball playerLebron James and long-term Argentine rival Lionel Messi.

Real Madrid forward Ronaldo, a five-time Ballon d’Or winner, was named themost popular athlete in the world on the basis of his social mediafollowing, endorsement deals and search score.

Three-time NBA champion Lebron James retained his second spot on the list,while Messi came third on the back of his ninth league title with Barcelona.

Brazil’s Neymar, who became the world’s most expensive footballer after his222 million euros ($261.6 million) move from Barcelona to Paris St Germainlast August, took the fourth spot.

Swiss Roger Federer, one of the most decorated players in tennis history,came fifth ahead of NBA star Kevin Durant and Spanish rival Rafa Nadal.

American tennis icon Serena Williams replaces former UFC fighter RondaRousey as the most famous female athlete, with twelve women making the 2018list compared to eight last year.