Times of Islamabad

PIA launches yet another unprecedented initiative for it s esteemed passengers

PIA launches yet another unprecedented initiative for it s esteemed passengers

KARACHI: Pakistan International Airlines administration launches yetanother unprecedented initiative for it’s esteemed passengers acrossPakistan.

Pakistan International Airlines signed a memorandum with the InternationalHospitality Investment Group to promote tourism in Pakistan and to deliverthe vision of PM Imran Khan. PIA CEO Air Marshal Arshad Mahmood Malik,Chairman IHIG-UK Mr. Alun Richards, and CEO IHIG-PAK Mr. Noorul Asif gracedthe signing ceremony conducted at PIA Head Office Karachi.

The IHIG and PIA partnership is aimed at boosting the potential of tourismin Pakistan in a way that will have deliver long lasting benefits.

Through this alliance, all business and economy executive class passengersof PIA will be entitled to a complimentary stay at any of IHIG’s propertiesthat are located in Naran, Bhurban and Balakot.

“Our intention is to have thousands of influential people experience thebreathtaking beauty of Pakistan. These visitors will post their experienceson social media which will encourage their circle of friends to visitPakistan as well” said Noorul Asif.

IHIG Pakistan is a subsidiary of IHIG-UK; headquartered in London. Itstarted operations in Pakistan by investing millions of dollars in thehospitality sector. It offers Pakistanis a chance to become Vacation Ownerswhich makes family vacations affordable both locally and internationally,through its family vacation product “Happily”.