ISLAMABAD – Byco, Pakistan’s only vertically integrated Oil Company haslaunched Pakistan’s largest catalytic reformer, enabling the company torefine an additional 24,000 barrels of crude oil per day, raising Byco’sproduction of 92 RON premium motor gasoline fivefold.
To celebrate this momentous achievement with every Pakistani, Byco islaunching a campaign across Pakistan to share its delight with the wholenation.
A consumer promotion titled “JashanManao, Do RupayBachao”, has beenlaunched at every one of Byco’s 321 retail outlets. Byco’s limited timeoffer gives its gasoline consumers a Rs 2 discount on every litre ofpetrol. Only Byco is able to afford such a deep discount since Byco isgiving its marketing margin to the retail end consumer.
Announcing the offer to customers, Asad Azhar Siddiqui, Byco’s VicePresident said, “Byco is the only refinery in Pakistan producing 92 RONpremium quality motor gasoline, the minimum quality standard set by theGovernment of Pakistan.
To celebrate Byco’s major production enhancement, we have decided to shareour delight with our customers by offering an unprecedented discount allacross Pakistan at Byco’s 321 retail outlets.
Through this campaign we are hopeful that more customers become loyal Bycoclients who see us as their preferred brand for all their fuel needs.”-PR