ISLAMABAD – Eva zu Beck, travel vlogger behind PIA’s viral ‘KikiChallenge’ video, on Saturday announced to start the world’s firstinteractive travel show for Pakistan.
The travel show would be combining social media, TV, live content, writtenword and on the ground activities.
Eva announced her new venture in presence of a large number of mediapersons gathered at National Press Club to attend her press conference.With her passion to promote tourism in Pakistan and fight the misperceptionregarding Pakistan on social media, Eva looked all set and excited to starther new initiative.
“Nearly 40 per cent of travellers take the idea of their destinationsthrough social media. We find Pakistan totally missing in that space,” shesaid while identifying challenges faced by Pakistani tourism. “Othernotable challenges are tourist friendly infrastructure and lack ofinformation for tourists on available means of transport, hotel, guesthouses etc,” she said adding that her initiative might lead to availabilityof such information.
She said the mission of the show would be to transform how internationaltravellers think about Pakistan and create positive, long-lasting change tothe local tourism industry. “It is high time we establish Pakistan as adestination for travellers looking to experience the perfect combination ofnature and culture in a single setting,” states Eva. “The big question thatnobody is asking is how we develop the local tourism industry inresponsible, environment friendly ways?”
She said that in attracting more attention to Pakistan as a tourism hub,the travel show will work with local organisations to expand the currenttourism infrastructure and ensure responsible growth.
“In addition to promoting tourism in Pakistan on international level, thisprogram will showcase the creativity and media innovation coming out of thecountry’s young generation of creators. At the heart of the undertakingwill be collaboration with local talent and foreign influencers,” she added.