ISLAMABAD: (APP) The number of women in decision making about brands while purchasing different items has witnessed a decrease of eight percent as compared to the male segment, whose ratio ascended by nine percent in 15 years.
Giving comparison between the surveys conducted in 2001 and 2016, the Gallup Pakistan Thursday revealed that men had more say than women to decide that items of what brands should be bought.
In 2001, 15 years ago, respondents were asked that who decides what brands to buy in the household. To this, 52 percent respondents asked that women has the authority, while 40 percent said in favour of men, and two percent responded children, shopkeeper and friend/relative each. Whereas as two percent gave credit to others, said a press release.
In 2016, the same question was repeated and the reply was that 49 percent said the decision making authority is with men, 44 percent said women decide the item brand, four percent said children's opinion dominates, one percent said shopkeepers' advice matters, one percent gave credit to friend/relative and one asked for others.
So, according to public opinion, there has been an eight percent decrease in the number of women who make the decision of which brand to buy. Similarly, there has been a nine percent rise in the number of men who make this decision.