n”>Alphabet Inc’s (GOOGL.O) Google said on Wednesday it would make its digital assistant available on Apple Inc’s (AAPL.O) iPhone, making a play for the higher end of the smartphone market and challenging Apple’s Siri feature on its own devices.
The announcement heralds a step by Google, whose Android system runs on the majority of the world’s smartphones, to get a foothold on Apple’s phones, which have smaller market share but are used by people who tend to spend more on technology.
It comes as Google, Apple and Amazon.com Inc (AMZN.O) are competing to establish the dominant voice-powered digital assistant, which many in the industry believe will supplant keyboards and touch screens as a primary way that users interact with technology.