*ISLAMABAD – *In line with the legacy of introducing innovative technology,OPPO, a leading global smartphone brand strengthened its premium portfoliowith the launch of the much-awaited OPPO Reno 10x Zoom in Pakistan.Unveiled at the launch event in Bhurban, the Reno series features 2 modelsthe “Reno 10x Zoom”, and “Reno”, which all pack cutting-edge technology andexceptional photography into a unique, aesthetic design.
The event was attended by important media personals and was held at PearlContinental Bhurban which gave the attendees a chance to test the camera bytaking pictures of the breathtaking scenic beauty of the hill station. Thephone comes packed with some flagship features such as Snapdragon 855 andSnapdragon 710 for the two variants, 10x hybrid zoom, VOOC 3.0, Color OS6,panoramic display with shark fin front camera. The phone was appreciated bythe attendees during the unveiling of the experience zone. All those whoattended, attested to the brand claim of 10x hybrid zoom clear photography.
“The Reno series is the future of our smartphone development for OPPO, andwill also play an important role in our growth strategy here in Pakistan aswe move into the era of intelligent connectivity,” said Ali Kakvi, DirectorMarketing OPPO Pakistan, speaking about the event.
*An innovative hidden camera complemented by elegant symmetry*
The Reno series utilizes OPPO’s design language based on the concept ofcreative concealment, providing users with a brand-new and seamless form.TheReno series features a full panoramic screen, with the Reno 10x Zoom modelboasting a massive 6.6-inch OLED display and the Reno standard modeloffering a 6.4-inch OLED display. The chin of the Reno series measures amere 3.5mm, resulting in an impressive screen ratio of up to 93.1%. TheReno series also comes equipped with sixth-generation Corning® Gorillaglass, further enhancing display durability.
To realize a seamless back with zero protrusions, OPPO placed the rearcamera completely under the glass chassis, with curved 3D glass panelsproviding a comfortable grip. The Reno series comes in two colours, OceanGreen and Jet Black, with both models featuring a matted texture beneaththe back-glass panel. The entire Reno series lineup innovatively concealsthe front-facing camera, soft light and back flash within a Pivot-RisingStructure that rises on demand. The structure only requires 0.8 seconds tofully rise or lower, moving both smoothly and silently. The Reno seriesalso comes equipped with a light-sensitive, under-the-screen fingerprintsensor (fingerprint Unlock 2.0). The sensor’s all-new lighting system andalgorithm improve the fingerprint-unlocking success rate by 20-30%.
*Brilliant photography with 10x Zoom*
The OPPO Reno 10x Zoom goes above and beyond in photography, equipped witha full-focal length tri-lens rear camera, including a 48MP primary lens, a13MP telephoto lens, and an 8MP wide angle lens. The cameras work jointlyto realize a full-focal-length of 16mm-160mm, thus achieving 10x hybridzoom. The primary 48MP camera employs optical image stabilization (OIS) anda closed-loop focusing motor to capture all life’s special moments clearlyand in real time without missing a beat.
To incorporate a telephoto lens while maintaining a thin phone body, theOPPO Reno 10x Zoom employs three major innovations: horizontal alignment ofits periscope telephoto lens, reduction of its lens thickness via D-Cuttechnology, and a motor design combining two previously independent motors(motor of main lens and of wide-angle lens), to reduce interior space. Theinnovations together enable an ultra-thin 5.75mm lens, facilitatingpowerful zoom capability in a comfortably-sized device. To ensure thequality of long-distance zoom photography, the Reno 10x Zoom also utilizesa dual OIS design in its primary and telephoto lenses to mitigate devicevibration.
The Reno series comes equipped with Sony’s 48MP IMX586 sensor, making iteasy for anyone to capture professional-grade night shots. Furthermore, theall-new Ultra Night Mode 2.0 elevates the clarity and brightness of imagesthrough composite multi-frame noise reduction and multi-frame HDRtechnology. This allows the Reno series to process faces and backgroundsseparately to offer optimized skin-tone effects and achieve pictures thatare more realistic. Reno 10x Zoom also boasts 4K UHD video recording at60fps, complete with both optical and electronic image stabilization.
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*Advanced hardware and software that deliver powerful performance*
Reno 10x Zoom is powered by Qualcomm’s Snapdragon 855 mobile platform,8GB+256GB storage, and a 4,065mAh battery, which together drive anoutstanding high-performance user experience. The Reno 10x Zoom editionalso comes equipped with the new VOOC 3.0 fast-charging technology, whichallows low-voltage fast charging while gaming or streaming video, withoutemitting excess heat or limiting performance. The Reno standard model ispowered by the Snapdragon 710 and features a 3,765mAh battery.
The Reno series features a proprietary system-level optimization solution,Hyper Boost 2.0, developed independently by OPPO. Hyper Boost 2.0 includesthree separate modules, Game Boost, System Boost, and App Boost, whichprovide significant improvements to gaming performance, system speed, andapp opening speed, respectively. All Reno series models run on the newColorOS 6, which is perfectly designed for use on borderless displays andprovides a more immersive and balanced user experience via customized UIlayout, colors, fonts, and other key features.
Dolby Atmos and incredible new audio mobile enhancements provide the Renoseries with the bigger, better sound on the go you’ve always wanted.Equipped with stereo speakers, three microphones for stereo sound pick-up,NFC function and other hardware accessories, the OPPO Reno series deliversan elevated experience to consumers around the world.
*Market availability*
*OPPO Reno* will be available from the 22nd of June in Pakistan, startingat PKR 69,999
*OPPO Reno 10x Zoom* with 8GB RAM and 256GB ROM will be available from the22nd of June in Pakistan, starting at PKR 109,999
