Best news for Pakistani cricket fans
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This year, cricket fever in Pakistan is set to soar to unprecedented heights with an exciting announcement from Daraz, Tamasha, and myco. In a groundbreaking move, these leading digital platforms have joined forces to provide cricket enthusiasts across Pakistan with free access to the highly anticipated ICC World Cup 2023.
Scheduled to kick off on October 5 and conclude on November 19, the tournament promises to be an exhilarating cricketing spectacle. Thanks to this collaboration, fans all over Pakistan can now enjoy every moment of the World Cup through live and exclusive streaming, all without any cost.
Digital streaming has become the primary medium for cricket viewership in Pakistan, particularly for ODIs, as it caters to users who find it challenging to remain glued to their TV screens for extended periods, especially during work hours and long commutes. Mobile screens now account for 60% of the time people spend watching matches, prompting advertisers to shift their ad spending toward digital streaming. Daraz has been broadcasting the World Cup since 2021.
In 2022, Daraz partnered with Tamasha, and now in 2023, viewers have exciting options to watch the World Cup on Daraz, Tamasha, and a new player in Pakistan, myco, a MENA-based watch-and-earn platform. "There's a significant shift from large screens to smaller, more convenient ones. We aim to democratize cricket viewership in Pakistan, ensuring that anyone, anywhere can watch cricket.
Cricket unites our nation, and this is our effort to bring Pakistanis closer, in addition to our 27 million monthly active users, enabling them to watch and shop conveniently," says Mohammad Ammar Hassan, Chief Marketing Officer of Daraz Pakistan.
For Tamasha, cricket has always been a natural fit, whether for major cricket tournaments like the Asia Cup 2023, HBL PSL 2023, Pakistan bilateral series, or local leagues. With the ICC World Cup 2023, Tamasha is ready to deliver cricket action on mobile screens, whether you're at home, the office, or on the go.
