Pakistan’s most acclaimed tourism spots and delicacies have been featuredin a UK-based tourism-centric magazine. Titled ‘Fascinating Pakistan’, the72-page quarterly publication highlights national heritage, local arts andcrafts, diverse culture, a colorful tourism backdrop, and some of the bestcuisines in South Asia.
The magazine has been launched in an attempt to boost Pakistan’s local andinternational tourism by engaging travel enthusiasts with an up-to-datevisitor itinerary that will be published on a quarterly basis.——————————
The magazine was recently published by Strings Media, a London-basedtourism company, as part of the campaign ‘Come, Fall in Love – Pakistan’.
After overseeing the soft launch of the magazine, its founder and CEOTahawar Husain Jafri wasted little time sharing it across the internationalseaboard with politicians, public figures, celebrities, and prominentsportsmen for promotion in relevant social settings.
Jafri and the magazine’s Operations Chief, Syed Qamar Abbas, also presentedcopies of Fascinating Pakistan to Arif Alvi at the President House. Theother recipients included the Special Assistant to the Prime Minister onPolitical Affairs, Dr. Shahbaz Gill, and the Kashmir Committee Chairman,Shahryar Afridi.
The magazine showcases Pakistan’s top destinations, cultures, heritages,and ranges of cuisines from the different regions of the country.
Jafri remarked, “We are absolutely delighted and fascinated that after allthe team’s hard work, Fascinating Pakistan is officially launched inPakistan and London too”.
The CEO was excited about promoting Pakistani tourism overseas, withtentative plans to commence in due time. He explained,
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Pakistan is a peaceful and friendly nation and a country offering somethingfor everyone. From the wonders and beauty of the Himalayas regions in theNorth to the historic Sindh in the south and the lovely beaches ofBalochistan, Pakistan is truly heaven on earth.
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The magazine’s Chief Operating Officer highlighted the role of the privatesector in Pakistan, adding that their businesses can play an important rolein promoting tourism locally and internationally.
He further suggested that no substantial progress is possible withoutsufficient backing of the private sector and that there is a lot of diggingto be done for the revival and potentially revamping the tourism industryof Pakistan.
With the pandemic leveling resounding blows on various fronts across theglobe, perhaps a set of tourism-friendly reforms could help revive whatexperts call ‘a cash-strapped situation’.
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