New Delhi: India skipper Virat Kohli is the most sought-after celebrity for brand endorsements in India.
A few months back Kohli had penned a record 110-crore endorsement deal with sports lifestyle brand Puma.
Now, a report in The Economic Times has stated that the 28-year-old has renewed his bat sponsorship deal with MRF for eight years for a whopping amount of more than Rs 100 crore.
Bunty Sajdeh, CEO of Cornerstone Sport and Entertainment, the company that manages Kohli’s endorsements didn’t reveal the amount but confirmed that the player has indeed signed a contract for the extension.
“We have renewed the bat sponsorship deal with MRF for eight years. MRF was keen on having Kohli for a long term,” Sajdeh told The Economic Times.