*ISLAMABAD – Apple unveiled its iPhone 11 models Tuesday, touting upgraded,ultra-wide cameras as it updated its popular smartphone lineup and cut itsentry price to $699.*
The newest handsets come as Apple seeks to spur new upgrades in a slumpingglobal smartphone market.
The new iPhones are “jam packed with new capabilities and an incredible newdesign,” Apple chief executive Tim Cook told a launch event in Cupertino,California.
The surprise from Apple was the reduction in the entry-level price at $699,down from the starting level of $749 for the iPhone XR a year ago even asmany premium devices are being priced around $1,000.
Apple additionally unveiled a more expensive “Pro” model of the iPhone 11.
Photo: Apple Insider
It also set launch dates for its original video offering, Apple TV+, andits game subscription service as part of efforts to reduce its dependenceon the iPhone.
The TV+ service will launch November 1 in more than 100 countries at $4.99per month and will include a “powerful and inspiring lineup of originalshows, movies and documentaries.”
Apple is featuring scripted dramas, comedies and movies as well aschildren’s programs in the service, which will compete against streaminggiants like Netflix and Amazon.
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“With Apple TV+, we are presenting all-original stories from the best,brightest and most creative minds, and we know viewers will find their newfavorite show or movie on our service,” said Zack Van Amburg, Apple’s headof video.
Apple said customers who purchase an iPhone, iPad, Apple TV, iPod touch orMac will get the first year of the service for free.
The company’s online gaming subscription service, Apple Arcade, will launchnext week, offering exclusive titles for mobile and desktop users.
Photo: Apple Insider
The new service, which will also cost $4.99 per month, will include morethan 100 game titles made for Apple devices.
“You can’t find these games on any other mobile platform or subscriptionservice, no games service ever launched as many games, and we can’t waitfor you to play all of that,” product manager Ann Thai told the Apple mediaevent.
Apple also unveiled updates to its iPad tablet and Apple Watch smartwatch.- APP/AFP
