World leading Auto giant launches new HYBRID Car Model in Pakistan

World leading Auto giant launches new HYBRID Car Model in Pakistan

KARACHI: World leading Auto giant Hyundai launches new HYBRID Car Model in Pakistan, Media report has revealed.

Hyundai Nishat Motor (Private) Limited (HNMPL) on Tuesday unveiled its ‘Ioniq’ hybrid car while inaugurating its digital showroom at the Emerald Tower in Karachi.

The digital showroom has been developed under the ‘city store’ concept, supplementing traditional showrooms with a convenient, fully digitalised retail experience.

HNMPL COO Tatsuya Sato said that he compares Pakistan to what Indonesia used to be – having great potential for the industry.

“The things which enticed us to come to Pakistan was its population, age-group (youth) and the passion for cars,” Sato told reporters.

However, he said that the auto industry has been struggling at the hands of volatile currency. “But Pakistan has huge potential…even to export cars.”

HNMPL is a joint venture with an investment of $150 million – 60pc coming from Pakistan partners and the remaining 40pc from the Japanese partner.

The cars HNMPL is selling at the moment are all imported, completely built units (CBUs) and the company would start manufacturing in January next with H1 100 Trucks having 20pc level of localisation, which would reach up to 45pc in five years.

Sato said that Hyundai, as per its international vision, would also start electrification of its cars as soon as the environment is conducive. He urged the government to encourage the use of electric cars and ensure availability of electric stations.