In an announcementlinklastweek, the microblogging platform said that it would begin pinning arepresentative tweet to the trend’s page that will give far more insightinto the trending topic in question. Along with the recent inclusion ofheadlines and descriptionslink, Twitterusers will hopefully have a better idea of why something is trending andshowing up on the Explore tab.
These features will allow Twitter users to have a proper newsreaderexperience, because they won’t have to try to make sense of obscure trendsanymore. Instead, they will be able to understand the context and getfurther information about it from the associated articles and summaries.
Despite these updates, there are still some trends that Twitter is unableto annotate properly. Sometimes, it lets the news headline do the job ofexplaining what the trend is about. Other times, there is a link to a newsarticle for greater context and comprehension. The screenshot below gives agood idea of what to expect from Twitter in the coming days.
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While announcing the updates last week, Twitter explained that the trenddescriptions written by its curation team were aimed at being asstraightforward and clear as possible. It’s still not clear how Twitterchooses which trends to describe or not, however.
Moreover, it appears that Twitter will essentially control which trends getmore context and clarification. For instance, only those trends thatTwitter deems confusing might get pinned tweets or descriptions.