ISLAMABAD – It is no hidden truth that the FIFA World Cup 2018 frenzy hastaken all over the globe with enthusiasts watching the games in real bignumbers.
The FIFA World Cup is one of the most widely watched competitions on theplanet earth. The games interest fans from a very wide geographic spreadranging from countries in the west to the far east as they watch matcheseither with the help of online streaming or traditional television.According to the data from several data research firms, the ongoing FIFAWorld Cup 2018 is breaking all of the previous online match streamingrecords. The data comes from Conviva link>, a widelyknown international media rating measurement service.
Conviva says that during the first week of the World Cup alone, 393 millioninstances of matches were streamed, totaling 6.9 billion of minutes viewed.In another report from Akamai link>, a cloud serviceprovider, the streaming in the first round of this year’s World Cup alonewas 65% larger than the total streaming of last Olympics that was held inRio.
The highest number of concurrent streaming users climbed to a record 9.7million when the matches between Sweden vs Mexico and Germany vs SouthKorea was being played, last week on July 27th.
The data also throws light on how football lovers are increasingly relyingon online streaming instead of watching traditional television. This growthhas been fueled by the massive improvement in online streaming capabilitiesand the growth of digital media industry.