ISLAMABAD – The government has prepared a draft e-commerce policy frameworkto pave way for holistic growth of e-commerce in the country.
It is hoped that, Pakistan’s e-commerce sector grows exponentially to claima substantial share in global trade, which in turn will create employmentopportunities and generate more revenues.
As per draft policy framework document prepared by Commerce Division,improving digital connectivity is reshaping consumer behaviour, which isincreasingly tilted in favour of convenience, cost savings, and customizedretail experiences. Pakistan is among the economies where digitization istriggering changes in some components of the service sector.
The shift is most prominent in areas like e-commerce, fintech ande-government, where new ventures and approaches to deliver services arepicking.
Listing the goals, the document further revealed that it would increasee-commerce industry’s growth to make the area one of the key drivers ofPakistan’s economy.
The other goal is to streamline regulatory framework for e-commercebusinesses in Pakistan, to contribute achieving higher export growththrough enhanced activities from e-commerce platforms, to promote smalle-businesses and create employment opportunities through digitalconnectivity for empowering youth, especially in remote areas.
Read Top Stories
As per details, in 2017-18, the number of registered e-commerce merchantswas 496 which reached 1,094 by year-end and was around 1,242 by firstquarter of 2018-19.
E-commerce transactions processed by these merchants are also increasingproportionately.
Pakistan’s e-commerce industry is emerging rapidly and has the potential tostrengthen the country’s economy by creating more job opportunities,linking remote areas to the mainstream, development of small and mediumenterprises and finally enhancing exports through online platforms.
