ISLAMABAD – According to the American publication *CNBC,* Apple wants toswitch up its iPhone release strategy starting 2021. There are indicationsthat Apple will move towards releasing new devices twice a year in order toimprove the seasonality of their products and encourage more people toupgrade to newer devices.
Traditionally, Apple has released its newest devices in September to takeadvantage of the holiday season coming up.
This is all based on a note released by analysts at J.P. Morgan, in whichthey observed supply chain checks in Apple’s manufacturing plants thatpoint towards such a policy. According to them, Apple wants to counter itsrivals who release new products throughout the year.
Additionally, Apple wants to curb the seasonality of its devices caused byreleasing just once a year. This might mean we get fewer new iPhones at atime, but on a more frequent basis. For example, OnePlus releases onedevice and then releases its further iterations in a spaced and controlledway. The OnePlus 7 was initially released on May 14, 2019 almost 6 monthsago.
The company has kept the model going through November 5, 2019 just 26 daysago, a gap of around 5 months. This helps both the company and the productto remain relevant to consumers. Apple might want to follow this pathinstead of releasing 3 devices all at once.
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Furthermore, an approach like this lets Apple be flexible and conform tomarket trends. It can listen to its consumers and deliver what they wantfaster and more efficiently. It also takes the pressure off of just onedevice, hence avoiding the often critical reception of the iPhones uponlaunch.
Whichever way you put it, this is great news for Apple fans. Now let’s hopeApple makes its devices easier on the pockets as well.
