KARACHI: With every edition, the Pakistan Super League (PSL) is gettingbigger and better, as evaluations conducted by Pakistan Cricket Board (PCB)revealed that the combined media exposure brand value of its third editionwas 38 per cent higher than the previous edition.

A statement released by the PCB, quoting sports evaluation firm NielsenSports, said the PSL-3 garnered combined media exposure value worth over$230 million.

“Leading sports evaluation firm Nielsen Sports has given the Pakistan SuperLeague a hugely positive report on the third edition of the tournament,”the PCB statement said.

The event was held in February-March this year in the UAE with three games,including the final, played in Pakistan.

“The combined media exposure brand value worth for PSL season three (PSL,official partners and franchises) was calculated at $230+ million,” thestatement added.

The PCB further said that Peshawar Zalmi and Karachi Kings were the top twoperforming franchises in terms of total media value.

“Social media was the platform that showed the greatest growth, increasingthe value for PSL and its sponsors by almost four times,” it said.

“This was mainly due to more uploaded content and higher fan engagement onFacebook and Twitter on the official PSL platforms.”