LONDON: A new campaign for the Gwadar City has been launched in London.
Private investment firm China Pakistan Investment Cooperation (CPIC) has launched a bus campaign in Central London to promote the booming port city of Gwadar in Pakistan as “Asia’s Emerging Trade Capital”.
Zeeshaan Shah, the former Apprentice contestant and CPIC founding board member, has initiated the campaign. Shah also previously advertised “Gwadar - The Gateway to Emerging Pakistan” and “Prosperous Pakistan” on hundreds of buses in Central London, as part of the effort to promote Gwadar and Pakistan as a safe investment place.
Zeeshan Shah said: “Our campaigns have reached millions of people across the globe, causing quite the rise in interest in Gwadar. The recent Saudi announcement of investment in oil refinery in Gwadar in the tune of $10 billion USD shows how the world has started taking Gwadar seriously.
Central London is the financial hub of the world, it’s a global stage where the most prominent and influential world leaders from both business and politics converge. There can be no better place than London to highlight Pakistan and that’s exactly what we are doing.”