LAHORE – Punjab Minister for Tourism and Higher Education Raja YasirHumayun Sarfraz has revealed that government has launched an agrrssivetourism policy.
He was addressing a crowded tourism conference, jointly organised byTourism Development Corporation of Punjab (TDCP) and a local travel companyat a hotel on Friday.
He said serious work had been started for a tourism policy and thegovernment would take all available help from every stakeholder. Theminister said a proper tourism policy was the need of the hour. He added,“We must market our highly valuable and attractive cultural and tourismassets in the world with a new vision and scientific approach.”
He said that the government would make a tourism policy, and the privatesector would be invited to invest and give ideas to promote tourism in thecountry and abroad.
He added that the investors would not only be encouraged but also be givenequal opportunities to contribute to the national cause. Punjab TourismSecretary Ayub Chudhary, TDCP MD Mian Shakeel and Mian Yousaf Salahuddinalso spoke on the occasion.