Three new international car makers to make entry in Pakistan
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ISLAMABAD: Three new carmakers plan to enter Pakistan’s market whose size, some analysts believe, will almost double to half a million units by 2025.
French Renault was the first carmaker to announce its plan to invest $100m in the Ghandhara Nissan plant to bring its brand into the country’s market.
South Korean companies — Hyundai and Kia — followed the French carmaker, announcing their intentions to stage a comeback in collaboration with reputable local industry giants — Nishat Group and Younus Brothers — with deep pockets.
Now the German Audi is also said to have approached the Board of Investment through its local authorised dealer with a proposal to start an OEM (original equipment manufacturer) plant here.
Pakistan being the 6th largest populated country, with half of its population below 30 years and car penetration as low as 13 vehicles per 1,000 persons, offers a huge potential for growth to global carmakers.
