PTDC business booms by 35% in 2016 due improved security scenario
READ MORE: PTDC tourism initiatives in Pakistan
An official of PTDC Mukhtar Ali told APP that most of the people wanted to enjoy weather with their families in popular destinations like Murree, Ayubia, Nathiagali, Swat Valley and other Northern areas.
He said that PTDC was analyzing the trend of the tourism and at the end of the season a detail report would be issued for bringing further improvement in the sector.
He said that after long time in Swat Valley such a big number of tourists were witnessed to visiting the valley.
He said that similar situation was being witnessed in PTDC motels of others areas.
He said that Kalam was one of top visited place by the people in current season adding that Kalam had all ingredients to be termed as top tourist destination in the country.