Pak Fashion Week to be held in London to promote fashion industry
ISLAMABAD: The High Commission for Pakistan in London is all set to showcase the country's flourishing fashion and design industry at the "Pakistan
Fashion Week (PFW)" on May 20-21.
The event will take place at the Lancaster House, a prestigious venue overlooking Buckingham Palace and will feature Pakistan's leading designers, a message received here from London on Wednesday said.
The event is part of a series of events planned by the High Commission to celebrate the 70th independence anniversary of Pakistan throughout 2017. It aims to introduce Pakistani culture to the western audience--a much needed lens and direct access for London and the UK consumers.
Syed Ibne Abbas, Pakistan High Commissioner to the UK said: "The Fashion Show will be a tribute to the 70 years of Pakistan's fashion industry, and will provide an opportunity for the leading fashion designers of the country to showcase their talent at the iconic Lancaster House. Besides, it will present a unique opportunity to introduce our textile and apparel industry to the UK market. I welcome the Pakistani talent to the fashion world of London."
The event is being organised in partnership with Riwayat. Its Creative Director and Co-founder, Adnan Ansari said: "It is an honour to be part of the official events celebrating Pakistan's 70th Anniversary of Independence, and to hold the fashion shows at the exclusive venue of Lancaster House which is befitting this landmark celebration." (APP)