China tightens control of paid-for internet search ads
BEIJING: China urged internet search providers to tighten management of paid-for ads.
“Internet search providers should earnestly accept corporate responsibility towards society, and strengthen their own management in accordance with the law and rules. To provide objective, fair and authoritative search results to users,” it said.
It claimed that some of the ads are based on rumors, violence and illegal information which mislead people and results against corporate morals and standards.
The statement was released after the death of a student who underwent a cancer treatment found at Baidu Inc, China’s biggest search engine.
Later, Baidu claimed to follow all rules and regulations regarding internet ads searching.
It said “Baidu will work closely with government agencies, internet users and the community to uphold a healthy internet environment, and strive to provide objective, impartial, and authoritative search to our users.”