WASHINGTON: (APP) Mobile messaging service WhatsApp on Thursday announced it would begin sharing subscriber data with parent Facebook , giving advertisers better access to information on WhatsApp 's one billion-strong user base.
But the move was sure to raise eyebrows among privacy advocates.
"For example, you might see an ad from a company you already work with, rather than one from someone you've never heard of."
Microsoft's popular calling and messaging platform Skype, a WhatsApp competitor, already serves up advertising to users.
WhatsApp said the change would not involve third-party banner adds or other undesirable content.
The decision comes four months after WhatsApp rolled out strong end-to-end encryption as a default feature for all users, saying this made the content of their communications impenetrable to all but those sending or receiving a given message.