Federal government drastically cuts the rates for government ads to private TV Channels
ISLAMABAD - Federal government has drastically cut the rates for the government advertisements to the private TV Channels.
The Information Ministry has revised the rates charged by the private TV channels for government’s advertisements/campaigns. The revision drastically cuts the average per minute rates for each channel.
The rates have been cut by up to over 1000 percent by the Ministry, saying that the Finance Division has raised serious objections on the rates being charged by the private TV channels.
Secretary Ministry of Information, Shafqat Jalil, has written a letter to Chairman, Pakistan Broadcasting Corporation, intimating him about the revised rates for government’s advertisements/campaigns.
The Ministry said that the incumbent government intends to support the media and wants to initiate electronic media campaigns. However, it said, this can not be done on the existing rates.
The Ministry said the new rates will come into effect from December 27 and will be valid for federal and provincial governments, autonomous bodies and public sector organizations.