Digital Pakistan 2020 campaign launched

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ISLAMABAD: (APP) Chairman of Pakistan Software Houses Association (PSHA) Syed Ahmad has said that PSHA will organize "Digital Pakistan 2020 Campaign".

Talking to Minister for Commerce Khurram Dastgir Khan here, he said the campaign would not only create about 300,000 white collar jobs for the youth but also provide an export jump that would reach US$ 5 billion per year by 2020."

The objective of the meeting was to rally the support of the Ministry of Commerce for the "Digital Pakistan 2020 Campaign" in general and for promotion of e-commerce initiatives in particular.

He urged the government for addressing the issues faced by the industry remove the impediments to growth, such as infrastructure and taxation related issues that are being faced by the IT companies and back up the IT sector .

Syed Ahmad explained that several other regional countries like Malaysia, Indonesia and India have successfully established a knowledge based economy powered by technology and the aforementioned campaign will ensure similar environment in Pakistan.

The PASHA Chairman informed the minister that a conference would be held that would bring together major entrepreneurs, banks, universities and a huge number of IT companies that would set the agenda and direction towards e-commerce.

Khurram Dastagir Khan appreciated the ideas, resolve and efforts of PSHA and assured the delegation of full support and cooperation in this regard.

He said that the present government is dedicated to promote IT sector and facilitate it and introduce IT based solutions to boost performance, efficiency and effectiveness of all other sectors.

"The Ministry of Commerce is taking keen interest in the propagation and promotion of e-commerce as it is getting more and more attention from entrepreneurs and consumers, both local and international and it will certainly continue to mature in the global market", he added.

However, the Ministry of Commerce will coordinate with the ministry of Information Technology and will take on board all the stakeholder to get their feedback and support in this regard before entering in to any formal arrangement with PASHA.

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