Australia to help Pakistani small farmers
ISLAMABAD: (APP) The Australian government-funded Market Development Facility (MDF) and Telenor Pakistan on Monday signed a partnership to design innovative communications products for small holder farmers based in remote locations in Pakistan.
The MDF will use its experience of working with farmers and horticulture markets in Gilgit Baltistan (GB) to launch Telenor's 7272 Prosperous Farmer Service (Khushal Zamindar) mobile service model in GB.
Telenor's technology platform and network coverage combined with MDF's local farming and market knowledge will improve remote farmers' access to vital information on climate, market prices and farming best practices.
The MDF is a AUD nine million Australian government private sector development program that is part of the Australia-Pakistan Development Cooperation partnership focusing on poverty reduction and gender equality, economic growth and agriculture development.
"This partnership is a good example of how innovative approaches to agriculture market development can unlock opportunities for Pakistan's small holder farmers. At a time when information is everything, partnering with the private sector ensures that development is inclusive and does not leave anyone behind," High Commissioner Adamson said.
Telenor has launched a similar model in 36 districts of Punjab where farmers can subscribe to the mobile service and receive information about daily weather updates and farming advice in their local language.
This is done through text and robo (in-bound) calls relating to crops in their location.
Telenor also airs a weekly radio show through its phone service which features an agricultural expert who answers questions from callers.
"Telenor Pakistan is committed to empowering societies through digital inclusion and has ventured into the agriculture sector as it constitutes a major share of the country's economy and hence it's progress.
Empowering farmers through providing contextualised and localised advice should help them in improving their yields and their livelihoods," Mr Khan said.