Instagram launches new interesting feature for users across the world
According to a recent report by Business Insider, the Facebook-owned photo-sharing app Instagram is building an API (application programming interface) that will help companies, entrepreneurs, and huge brands access their messages through third-party services.
For those who don’t know, an API (application programming interface) is a tool that allows different pieces of software to interact with one another. Social media APIs are often developed to allow third-party companies to build software tools to help brands and organizations interact with other users more effectively.
Instagram says that this is a long-demanded feature that will help brands and other accounts better manage their interactions with Instagram users. A spokesperson told from the company said,
We are always working on new ways for businesses to connect with their customers. Stay tuned for more details.
The platform already operates a couple of APIs that allow business accounts to reply to comments, see the posts they’re tagged in, and other functionality via third-party apps. Apart from this, there are also some APIs for the core Facebook social network, messaging app Messenger, and WhatsApp.