Technology giant Apple Inc on Tuesday announced it will be releasing a special edition of the iPhone 7 and the iPhone 7 Plus in red colour.
The flashy new phone will be available in stores and online worldwide beginning March 24.
The iPhones will be made available in the 128 gigabyte (GB) and 256GB models, starting at a price of $749.
Updated iPad at lowest-ever price
The tech giant also unveiled an updated version of its iPad tablet with a brighter screen on Tuesday, available to order from Friday and with a $329 starting price that is the lowest ever for a full-sized tablet from Apple .
Apple also said its smaller iPhone SE model will be available in 32GB and 128GB versions, replacing the 16GB and 64GB models.
The hardware updates are incremental improvements that were announced without a major media event.
Apple is widely expected to unveil an update to its flagship iPhone this fall that might have new features such as wireless charging, 3-D facial recognition and a curved display.
The new iPad model starts at 32GB of storage and replaces the iPad Air 2. It will be slightly less expensive than the smaller iPad Mini 4, which starts at $399 for a 128GB model.
Apple also announced a new app for creating videos and sharing them with friends on its iOS devices.
The new feature, along with extra iMessage features released in recent years, pushes Apple closer to competing with the features in social networking apps like Snapchat.
The new app, called Clips, lets users add captions and speech bubbles to videos and share them on social networks such as Facebook, Instagram or Apple 's own messaging app, where videos can be sent to contacts with a single tap. But unlike Snap or other messaging apps, users can add captions to videos using their voice.