International sports media outlets express keen interest in PSL and all other international matches in Pakistan
The resumption of cricket in Pakistan has attracted household sports broadcasters across the globe to partner with the Pakistan Cricket Board and secure media rights for the Pakistan Super League (PSL) and all home bilateral international matches till 2023.
After premier sports networks, PTV Sports and SuperSport had acquired Pakistan and Africa region’s media rights for Pakistan cricket, respectively last year, the PCB has now signed partnerships in North America, the Caribbean, New Zealand, and the United Kingdom.
As such, fans and supporters of Pakistan cricket will now be able to follow Babar Azam and his side as well as the Pakistan Super League in North America through Willow TV, in the Caribbean through Flow Sports, in the United Kingdom through Sky Sports, and in New Zealand through Sky NZ. ------------------------------
Discussions with potential broadcasters in Australia, Middle East, and South Asia are underway and further details will be provided in due course.
The PCB had worked in close collaboration with its international media rights consultant Colgan Bauer and carried out a stringent analysis of each market. This included devising rights packaging and processes to enhance competition and quality broadcasters from all markets.
Until the end of 2022, Pakistan has lined-up a series of mouth-watering international cricket and topped up with the Pakistan Super League 2021, 2022, and 2023, fans can brace to experience the most exciting and thrilling cricket to be participated in by some of the modern-day elite cricketers.
Pakistan’s upcoming home bilateral cricket includes:
*2021* – vs South Africa (Tests & T20Is), New Zealand (white-ball), England (men’s and women’s T20Is), and the West Indies (white-ball) *2022* – Australia (full tour), England (Tests & ODIs), and New Zealand (Tests & ODIs) *2023* – FTP to be confirmed ------------------------------
PCB Chief Executive, Wasim Khan, said, “Despite the challenging COVID-19 times, these remain incredibly exciting times for Pakistan cricket. The homecoming of all cricket has attracted leading sport broadcast partners to place Pakistan cricket on their networks which, in turn, will provide enhanced access to our fans and supporters across the world to follow and stay connected with us.
“The interest of these global sports networks also reflects that Pakistan cricket remains an attractive product for the international broadcasters. We now need to make our product bigger and stronger so that we can extend these partnerships and relationships beyond 2023.”
Sky Sports Director of Cricket, Bryan Henderson said: “We’re delighted to add Pakistan cricket to our portfolio starting with the visit of South Africa later this month, followed by the excellent Pakistan Super League T20 tournament. Later in the year England’s men and women’s teams will play in Karachi – we can’t wait.
“This announcement is a fantastic way to begin 2021 for Sky Sports as we look forward to a thrilling domestic summer of cricket which includes The Hundred for the very first time in addition to the visit of Pakistan in a busy international calendar for England.”