International Automaker to launch yet another SUV in Pakistan

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International Automaker to launch yet another SUV in Pakistan

Kia is all set to launch its seven-seater SUV link Sorento this Friday. The vehicle will fall in the same category as Toyota Fortuner.

As per a recent report, KIA is finally set to debut the 3rd generation Sorento SUV in Pakistan on February 19th. The launch of the SUV was initially planned to take place by the end of December 2020.

The long-awaited KIA Cerato sedan is also expected in Pakistan in June 2021, however, no confirmation has been provided yet, reports added.

Sorento will have three variants—2.4L FWD, 2.4L AWD and 3.5L FWD.

According to the research analysts, the three variants will fall in the price range of between Rs7 million to Rs9 million.

The analyst added that it will directly compete with Toyota Fortuner, which comes in 2.7L and 2.8L engines in a price range of between Rs7.7 million and 9.2 million.

“We don’t have a direct competitor of Sorento yet,” said the analyst. “It is a seven-seater and it has three rows of seats. It is a medium-size crossover SUV. It is bigger than a Rush, Sportage, or Tucson but smaller than a Fortuner or a Prado.”

Sorento will have a better ride within the city but the Fortuner would be better for off-road experiences. This means that the Fortuner’s demand in rural areas may remain unaffected but the Sorento could put a dent in its urban demand, the analyst went on to add.

Furthermore, Kia has been assembling cars in Pakistan under green-field status. The government launched the policy to attract foreign investment and help increase competition in the auto sector, which was dominated by three Japanese companies for a long time.