PCB signed satellite broadcast deal in Pakistan
ISLAMABAD - Pakistan Cricket Board (PCB) on Wednesday signed a satellite broadcast deal for broadcast in Pakistan with PTV Sports and a further agreement to secure cable distribution with I-Media Communication Services.
The agreements were signed in the presence of the Prime Minister who is the Patron of PCB, said a press release issued by PCB.
The broadcast deal will be for the 2020 to 2023 cycle. The broadcasting arrangement is structured to provide for increasing revenues over the term of the cycle and PCB expects to earn in excess of US$200 million over the three year term.
The Chairman Pakistan Cricket Board Ehsan Mani speaking at the occasion thanked the Patron for his unwavering support to PCB and the efforts of the Minister for Information Shibli Faraz and SAPM on Information Lt. General (Retd) Asim Bajwa not only for their support in getting the broadcasting arrangement finalised but their efforts in modernizing PTV Sports and its production capabilities as well as the digitalizing of cable networks.
Mani thanked the Chairman and Board of PTV and the MD PTV as well as the President l-Media Communication and Cable Association of Pakistan for their support and efforts in concluding the agreements.
The broadcast agreement is for Pakistan only while PCB will be soon finalizing the grant of its broadcast rights for international territories separately as well as launching a new structure for its digital media rights.