HBL renews its partnership with PSL
LAHORE: The successful “HBL PSL” journey continues with Pakistan Cricket Board and HBL confirming the renewal of title sponsorship rights for the next three years.
HBL, the largest bank of Pakistan, initially partnered with PSL for the first three years of the tournament, In this period, 'HBL PSL' went on to become the single largest and most loved platform in Pakistan. This renewal covers rights for HBL as the title sponsor for the next three seasons of the PSL from 2019 to 2021.
The new title sponsorship deal has seen a significant increase from the last three years and will see a wide array of exciting activations and promotions around the tournament.
Commenting on the development, Chairman PCB, Ehsan Mani said on Wednesday that the renewal was proof of a leading brand like HBL's commitment, resolve and belief in PSL and in Pakistan cricket.
"I am delighted to confirm that HBL will continue to partner with us for the Pakistan Super League," said Ehsan Mani. "We have partnered for a phenomenal journey so far and we hope to work closely with HBL on the tournament, various activations and an unprecedented marketing campaign."
"PSL has come a long way and HBL is proud to have partnered with a world class league," said Muhammad Aurangzeb, President and CEO HBL.
"As we gear up for the next three exciting years of 'HBL PSL', we look forward to providing more opportunities to the young cricketers, to enable their dreams of becoming international cricket stars".
"HBL PSL' has become the largest platform in Pakistan, in line with our brand promise," said Chief Marketing Officer HBL Naveed Asghar.
"It has fulfilled dreams of many young budding Pakistani cricketers to become cricketing stars. It has also elevated the image of Pakistan cricket internationally while reviving the passion for cricket. We promise to make the next three years of 'HBL PSL' much bigger and even more entertaining."
The 'HBL PSL' Player Draft for Season Four will take place on November 20, 2018 in Islamabad.
'HBL PSL' returns to action with a glittering opening ceremony and the opening match on February 14, 2019.