KP government launches an unprecedented programme for promoting tourism in province

KP government launches an unprecedented programme for promoting tourism in province

PESHAWAR - Travel Responsibly for Experiencing Ecotourism in Khyber Pakhtunkhwa (TREK) – is an initiative between the provincial government, World Bank and Nestlé Pakistan to promote responsible tourism

The tourism sector is all set to experience a boom, as new destinations open up for domestic and international tourists in the northern areas. Prime Minister Imran Khan announced this while unveiling the logo of TREK – ‘Travel Responsibly for Experiencing Ecotourism in Khyber Pakhtunkhwa’ – an initiative under the Khyber Pakhtunkhwa Integrated Tourism Development (KITE) project, at a ceremony in the capital.

TREK is a collaboration between World Bank, Nestlé Pakistan and the provincial government to promote responsible tourism, provide employment opportunities, develop infrastructure, preserve heritage sites and provide better waste management for tourists and locals in the region.

During the unveiling, PM Imran emphasized the efforts of the provincial government to create livelihood opportunities in this sector. “This project I believe was necessary for a really long time and I extend my heartfelt congratulations to KP government, World Bank and Nestlé for coming together,” PM Imran said.

“We are opening up new destinations and ensuring the provision of tourist facilities by inviting the private sector to further develop this important sector of the provincial economy, this project I believe was necessary for a really long time,” CM Mahmood Khan said, adding that the collaboration with World Bank, Nestlé and other stakeholders were strengthening the efforts to better manage the destinations and effectively address the issues of waste management.