WhatsApp launches yet another interesting feature for users

WhatsApp launches yet another interesting feature for users

WhatsApp, the messaging app under Meta's umbrella, has expanded its Channels feature to over 150 countries, offering a more private means of receiving important updates from individuals and organizations.

Initially launched in June, the Channels feature was initially limited to select organizations in Colombia and Singapore.Similar to Telegram's messaging app, WhatsApp's Channels feature allows users to receive updates from creators, organizations, and brands through a single channel.

Earlier this year, Instagram introduced a similar feature called broadcast channels.The company has introduced Channels as a new tab called "Updates," separate from your regular chats with family, friends, and communities.

Channels serve as a one-way broadcasting tool for administrators to send text, photos, videos, stickers, and polls. Users can now also react to posts within channels using emojis. Administrators running channels can edit their updates for up to 30 days before they are deleted from the platform's servers.

WhatsApp is also adding "thousands" of new channels to the platform, including those managed by Olivia Rodrigo, the MLB, and Mark Zuckerberg.WhatsApp has plans to incorporate more features into Channels based on user feedback and will make it possible for anyone to create a channel in the upcoming months.

If you don't yet see the Channels feature in your app, WhatsApp offers the option to join a waitlist on mobile to receive notifications when it becomes available.

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