New Pakistan Assembled hatchback to be launched across country
ISLAMABAD According to confirmed media reports, Kia has finally decided to accept pre-bookings for its much-awaited Picanto hatchback.
The company has decided to join the Pakistan auto-industry after a decade and this time with a long-term investment plan.
Picanto will be Kia’s third car launch in Pakistan. Previously, the company has already introduced Grand Carnival and Sportage. However, both the vehicles were geared to attract the high-end customer base.
Kia Picanto will compete against the likes of Suzuki Cultus, Suzuki Wagon R and Faw V2 as it is also a 1000cc car.
There is no denying that Pakistan’s small-car industry is dominated by Suzuki; previously with Mehran and now with Wagon R and Cultus 2019. Suzuki recently also launched Alto’s 2019 model in order to remain ahead of the curve.
However, the one problem that has remained persistent with Suzuki is that the company provides less quality for a much higher price mainly due to the lack of competition in the market.
Kia will aim to change that with the launch of Picanto. Additionally, other manufacturers have also identified this issue and are working towards bringing more sustainable options for the people of Pakistan – such as Prince Pearl link .