European Union today unveiled rules to bolster European consumer protections by ensuring "tougher fines" for cheating companies and legal ways to compensate victims.
The rules will become effective after approval by the European Parliament and member states.
Under the rules online consumers will be informed clearly if they are buying products or services from a company or a private person.
Online consumers will also be informed when a search result is being paid for by a trader. Consumer or other qualified organisations will be able in all member states to seek compensation, replacement or repair on behalf of a group of consumers harmed. APP/AFP