Indian Kabaddi league inks multi-million dollar deal with Chinese Company
NEW DELHI: The Indian sport of kabaddi has received a major boost with Chinese mobile company VIVO signing a five-year deal worth $46.7 million to sponsor the game's popular league.
Pro Kabaddi has held its own among the myriad professional sporting leagues to emerge in the wake of the lucrative and hugely successful Indian Premier League Twenty20 cricket tournament in 2008.
Kabaddi attracts impressive viewer ratings in a competitive market dominated by cricket, but where smaller shares are fiercely contested by other popular sports leagues including badminton and hockey.
VIVO, who are also title sponsors of the IPL, is not the first Chinese smartphone manufacturer to enter the massive Indian sporting market.
"Vivo coming on board as the title sponsor is a significant milestone in the growth story of the league. Star Sports will continue its efforts to elevate the stature of the sport further," Star India managing director Sanjay Gupta said.