Sania Mirza lands into trouble over the controversial advertisement


NEW DELHI - Indian tennis star Sania Mirza has landed into trouble over the controversial advertisement and she has been noticed for that.

A green body has urged tennis star Sania Mirza to disassociate herself from a “misleading” advertorial by an organisation representing the poultry industry.

The Centre for Science and Environment (CSE) has written a letter to Mirza regarding her association with an advertorial issued by the All India Poultry Development and Services Private Limited (AIPDSPL) on February 27.

The letter apprises Mirza about the malpractice of misuse of antibiotics in the poultry sector and how it could be contributing to the growing crisis of antibiotic resistance in the country.

It also informed her about the “libellous” nature of the advertorial and how the CSE’s results were misrepresented to support the misleading claim that the antibiotics were not indiscriminately used in poultry farms.

“You are an icon for the youth of India. Millions of young women and men aspire to emulate your success. They are influenced by your actions and messages. Having said this, we are deeply disappointed that you have associated yourself with a blatantly false and misleading advertorial,” the letter sent to her by Chandra Bhushan, deputy director general, the CSE said.

“We have informed her that the CSE’s study of 2014, which had found that the banned, critical and highly prescribed antibiotics are being misused by the poultry industry, is misrepresented and the CSE’s study of 2017, which drove home the point that antibiotic misuse is turning poultry farms into breeding grounds of super-bugs has been conveniently ignored,” Bhushan said.

The letter also informed Mirza that how on one hand countries across the world are addressing the public health crisis of antibiotic resistance, and on the other, the Indian poultry sector continues to use last-resort antibiotics like Colistin.