KARACHI: Peshawar Zalmi have emerged as the most valuable franchise of the T20 league. According to the Pakistan Cricket Board (PCB), sports evaluation firm Nielsen Sports has given the PSL a hugely positive report on the third edition of the tournament. The event was held in February-March this year in the UAE with three games including the final played in Pakistan.
The combined media exposure brand value worth for HBL PSL season three (PSL, official partners and franchises) was calculated at $230+ million.
According to Nielsen Sports who conducted an extensive research on the league, the HBL PSL and its official sponsors generated 38% higher value than the previous season showing a rapid growth in the league.Peshawar Zalmi and Karachi Kings were the top two performing franchises in terms of total media value.
The HBL PSL team, stakeholders and franchises were presented a thorough report on the third edition of the HBL PSL by sports evaluation firm Nielsen Sports in Lahore on Tuesday.Kelvin Watt, Managing Director Africa and Middle East Nielsen Sports, who presented the report, spoke on the HBL PSL’s growth in the third edition.