"She Means Business": Facebook launches new innovative programme for Pakistani women
ISLAMABAD - Facebook has announced its partnership with the Women Chamber of Commerce and Industry–Lahore Division to expand its #SheMeansBusiness programme in Pakistan.
As per details, the programme would provide women entrepreneurs with the tools, training and resources that can help them secure funding and grow their businesses.
“The flexibility offered by digital technologies is enabling a new generation of women entrepreneurs around the world to make positive contributions to their families and communities. However, women still face a number of obstacles such as a lack of funding and networks that can help them grow and scale. With this partnership, we want to nurture current and future generations of Pakistani women business leaders by providing access to a series of workshops and online learning tools,” said Facebook Asia Pacific Head of Community Affairs Beth Ann Lim during the launch of the programme in Lahore.
According to the Future of Business Report – a collaboration between Facebook , World Bank and Organisation for Economic Cooperation and Development (OECD), women business owners on Facebook in Pakistan still face significant funding challenges, with less than one in five stating that they currently have a bank loan or a line of credit. Of those surveyed, over three in four Pakistani women business owners on Facebook say that social media helps their business.